I have always had an interest in organized and intentional design, even before I knew what design was. In high school I started wondering why I would opt to purchase a Smart Water over Arrowhead brand water, still completely oblivious to the massive physiological impact that good design had on me.
It wasn’t until a few years into my career as a graphic designer that I began to comprehend the true power of a strong brand. Lucky for me by that time I had unknowingly done countless hours of studying my favorite subject: buyology.
If you’re ready to educate yourself on why investing in a well-designed visual identity might possibly be the best decision you could ever make for your business then I’m ready to drop some brand bombs on ya.
I’m going to assume you stood up out of your chair and screamed, “FUCK YEAH!” cause that’s the way I want to see it in my head. Alright, let’s get into the 7 reason you should do your biz a solid and get branded.
1. You only get a few seconds to make the right first impression
You may be reading this blog article right now because you’re considering branding your business, but I’ve got a little surprise for you… you already have a brand.
If your posting on any social platform, or have any in-person communication you are already telling your brand story.
Consider this quote from Scott Cook, “A brand is no longer what we tell the consumer it is - it’s what the consumers tell each other it is.”
Every time you story, every time you post, anytime you meet someone while you’re getting your morning coffee people are gathering an idea of who and what you are.
This is why it’s vital that your brand intentionally tell the story you want your consumers to experience. This is especially important online because the visuals that make up your brand identity on your website and social media channels are your consumers first look at who you are. They are your one chance at a good first impression.
If you are fortunate enough to have a consumer peek at your website or instagram, you have about 3.5 seconds before they decide whether or not they want to follow you, work with you or disengage entirely.
A cohesive and well-designed brand can land a sale, build rapport, earn trust and encourage an engaging relationship with your consumer.
2. Leveling the hell up
If you’re considering investing in a well-designed visual identity for your business it’s probably because you are at the start of a very exciting new adventure. I’m guessing you’ve put a great deal of time into perfecting a craft or service you’re excited to offer to your new potential clients!
This is an amazing place to be at because a well-designed visual identity can help those just starting out to appear professional, organized and ready to do business at a serious level.
3. Know, love and trust
This is my most favorite topic to discuss because it is everything in a digital world. Social media and the internet has enabled us to follow the lives of people we’ve never met before on a deep and personal level. It’s become very common to meet someone in person for the first time and already feel so connected to them that you’re going in for the hug instead of a handshake.
That trust is what turns followers into clients and customers. People can sense inauthenticity, unorganization, and inconsistency online but if you have a well-communicated brand people will associate that with your services or products and assume you are put-together, intentional and organized. This results in a trusting relationship, which is always the end goal.
4. I’d know you anywhere
If you were to see two polar bears in the snow drinking a beverage with a red label wrapped around the bottle, what company would you think of?
Great branding is so much more than a logo… and if you suddenly thinking of going to get a coca-cola, I’m sorry! But it goes to show you that the feeling starts with the basic branding elements like logos, fonts and imagery but then goes far beyond it! Nike doesn’t need to put the word “nike” anywhere on their products anymore. The swoosh is all that’s required to give the brand recognizability. Simply put, you’d know it anywhere.
5. A Time-Saving Roadmap
When you have a well-designed visual identity where you’ve put a lot of thought and intention into all the little details it can serve as a roadmap to your brand and ultimately end up saving you time and resources in the future.
You’ll won’t have to consider what your instagram profile picture should be because you’ll already have a submark or logo variation designed specifically for that application. Any new assets your business could or would need can be efficiently created because you’ve already nailed down the colors, fonts and imagery that accurately reflects your business and the message you intend to send.
6. Stuck in my head
Humans are incredibly visual creatures. When I go to the grocery store I am often looking for a product packaged with a specific color rather than reading the label of what the product actually is. Our brains have a way of simplifying information to make it easier and faster for us to process.
You could go to a networking event and spend time talking with very interesting people, learning about their business but chances are that if they don’t hand you a business card with some sort of visually identifying imagery on it, you won’t remember them again.
You may recall the details of the conversation, but in order for your brain to tie the two together a visual of some sort is needed. A well-designed visual identity acts like a tab in a folder that your customers or clients can reference your business by, and a great designed brand is like that catchy new song you don’t want to stop singing.
7. Tell them who you are
We are constantly sharing our personality in the way we dress, talk and act. Your brand is no different, except it’s using the colors, fonts and logos to share who it is with the world. Just as you think of yourself as more than only a person in the world (you may be a daughter, an artist, a healer, an uplifter) your brand is more than it’s logos and colors.
Communicating a message through intentionally designed colors, fonts and graphics your brand is giving your clients and customers something to relate to.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou’s quote rings true with human interaction, and it also holds true with how your customers and clients will remember your business.
Well, that was fun! Thank you for the opportunity for me to share what I know with you, and I hope you extracted all the branding knowdelge-bombs you were seeking and have plenty of information to move forward in your business design with confidence.
If you’d like more information about how to get into my design schedule, feel free to drop me a line here.